Guides for acupuncture and Chinese-medicine clinics
Practical, non-hype guides on how an acupuncture or Chinese-medicine clinic gets found and chosen in 2026 — social media cadence, Google Business Profile, reviews, short video, newsletters, AI assistants, and California marketing compliance. Written by a licensed acupuncturist who runs a clinic and built Lu Social.
Getting found
- How patients find an acupuncturist in 2026 (and why AI assistants changed the answer)
- Google Business Profile for acupuncturists: the 45-minute setup that matters most
- Google reviews for acupuncturists: asking well, responding well
- Who posts to Google Business Profile for acupuncture clinics automatically?
- Blog posts AI assistants actually cite: answer-first structure for clinics
Social media and video
- Social media for acupuncture clinics: what actually works in 2026
- Reels for acupuncture and TCM clinics: formats that respect the medicine
- TikTok for TCM clinics without cringe
- A seasonal content calendar built on the 24 solar terms
- Newsletters for acupuncture clinics: what to send and how often
Positioning and cost
- Picking two specialties: why narrower wins
- How much should an acupuncture clinic pay for social media?
- Lu Social vs doing it yourself: an honest comparison
- Lu Social vs a generic marketing agency
- Done-for-you social media vs hiring a social media manager vs template packs
- What should an acupuncture clinic pay for social media management in 2026?
- What Lu Social does, plan by plan (services and pricing)
Staying compliant
- HIPAA-safe patient education content for clinics
- Marketing compliance for California acupuncturists (BPC § 4937, FTC)
Frequently Asked Questions
Who writes these guides?
Michael Woodworth, a licensed acupuncturist with twenty years in practice, who built Lu Social to run social media for clinics like his own.
Are the guides only for Lu Social customers?
No. They are free and written to be useful whether or not a clinic ever enrolls.
How often are new guides added?
About two a month. Each is updated when platforms or rules change.