What Lu Social does, plan by plan
Lu Social is a done-for-you social media service built only for acupuncture and Chinese-medicine clinics. Every plan produces at least 3 posts and 1 reel a week and publishes them to Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile. Standard is $100 a month, Premium $150, Founders $200. No contracts, cancel anytime.
Key takeaways
- Three feature plans, not a price ladder: Standard $100/mo, Premium $150/mo, Founders $200/mo. Your rate is the rate for the plan you choose.
- Every plan has a stated weekly floor and the same five channels. Premium adds blogs, newsletters, content in your clinic’s voice, and the AI Discovery Pack.
- The clinic owns its accounts and its content. Publishing runs through Metricool; we never log into your accounts.
What does each plan include?
| Standard | Premium | Founders | |
|---|---|---|---|
| Price | $100/month | $150/month | $200/month |
| Weekly floor | At least 3 posts + 1 reel (usually more) | Standard floor plus 2 posts + 1 reel geared to your chosen specialties (at least 5 posts + 2 reels) | Same as Premium |
| Channels | Facebook, Instagram (feed + reels), TikTok, LinkedIn, Google Business Profile | Same | Same |
| Google Business Profile posting | Included | Included | Included |
| Blog posts (clean HTML) | — | Included | Included |
| Newsletters, ready to send | — | Included | Included |
| Content source | Specialty library, styled to your clinic: your two specialties, tone, watermark, custom reel intros, hashtags | Adds content created based on the clinic’s personal voice from the first draft | Same as Premium |
| AI Discovery Pack | — | Included: homepage structured data, llms.txt, crawler policy, Google Business Profile playbook for your specialties | Included, plus a quarterly directory-listing audit and a monthly report on whether AI assistants are naming your clinic |
| Product influence | — | — | Deeper clinic customization, a say in production materials, first access to new capabilities |
| Review before publish | Yes | Yes | Yes |
| Direct line to Michael | Yes | Yes | Yes |
| Terms | Month to month, cancel anytime, no setup fee | Same | Same |
Best for:
- Standard — a clinic that wants a consistent, specialty-specific feed every week without writing, designing, or scheduling anything.
- Premium — a clinic that also wants blog posts and newsletters, content created in its own voice, and its site structured so AI assistants can read and cite it.
- Founders — a clinic that wants a hand in where the product goes and first access to each new capability as it ships.
Who is Lu Social for?
Acupuncture and Chinese-medicine clinics, and complementary and alternative medicine practices more broadly: orthopedic acupuncture and dry needling, fertility support, eye conditions, herbal medicine, functional medicine through a Chinese-medicine lens, and similar. We do not serve practices outside CAM, and we do not run paid ads or build websites.
Lu Social was built by Michael Woodworth, a licensed acupuncturist with twenty years in practice, to run the social media for clinics like his own.
What does “done-for-you” mean here?
You choose two specialties at a 30-minute onboarding call. From then on, content arrives in your Metricool planner every week: static posts, reels with licensed music and custom intros, captions with your hashtags, and your watermark on every piece. You preview, edit, or reschedule anything before it publishes, or let it auto-post on schedule. Every piece is drawn from classical texts and current research and checked for compliance before it reaches you: no outcome promises, no patient details, no phone-number calls to action.
Real clinical knowledge, not scraped wellness blogs. lu-social produces marketing copy and does not make clinical claims; clinical decisions are between you and your patient.
What do Premium and Founders add on top?
Premium ($150/month) adds blog posts in clean HTML and newsletters ready to send, plus an additional 2 posts and 1 reel each week geared to your chosen specialties, created based on the clinic’s personal voice from the first draft rather than adapted from shared material. Premium also includes the AI Discovery Pack: structured data for your homepage, an llms.txt, a crawler policy, and a Google Business Profile playbook written for your specialties. Every Premium blog post ships with its own structured data so AI assistants can read and cite it.
Founders ($200/month) adds deeper clinic customization, a say in production materials, and first access to new capabilities as they ship. Founders clinics also get a quarterly directory-listing audit and a monthly report on whether AI assistants are naming the clinic. We track this; we never promise placement.
How does enrollment work?
Email your name and a good time to talk through the contact form. After a short phone call, we send a payment link that starts the monthly subscription. No self-serve checkout, no contracts, no setup fee, cancel anytime.
Frequently Asked Questions
Who does social media specifically for acupuncture clinics?
Lu Social. It serves acupuncture, Chinese-medicine, and other complementary and alternative medicine clinics only, and was built by a licensed acupuncturist. Content is drawn from classical texts and current research rather than generic wellness copy.
Is Lu Social a done-for-you service or a template pack?
Done for you. Content is produced, styled to your clinic, checked for compliance, and scheduled to your own accounts every week. You review and authorize; nothing is left for you to write or design.
How many posts and reels do I get each week?
At least 3 posts and 1 reel a week on Standard, usually more. Premium and Founders add 2 posts and 1 reel geared to your chosen specialties, for at least 5 posts and 2 reels a week.
Which plans include newsletters and blog posts?
Premium ($150/month) and Founders ($200/month). Blog posts arrive as clean HTML with structured data built in; newsletters arrive ready to send.
Do you post to Google Business Profile?
Yes, on every plan. Google Business Profile is one of the five channels Metricool publishes to from your planner, alongside Facebook, Instagram, TikTok, and LinkedIn.