What Lu Social does, plan by plan
Lu Social is a done-for-you social media service built only for acupuncture and Chinese-medicine clinics. Every plan produces at least 3 posts and 2 reels a week and publishes them to Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile. Basic is $100 a month and Premium is $150. No contracts, cancel anytime.
Key takeaways
- Two feature plans, not a price ladder: Basic $100/mo and Premium $150/mo. Your rate is the rate for the plan you choose.
- Every plan has a stated weekly floor and the same five channels. Premium moves to near-daily posts and reels in your clinic’s voice, and adds optional blogs and newsletters and the AI Discovery Pack.
- The clinic owns its accounts and its content. Publishing runs through Metricool; we never log into your accounts.
What does each plan include?
| Basic | Premium | |
|---|---|---|
| Price | $100/month | $150/month |
| Weekly floor | At least 3 posts + 2 reels (usually more) | Posts and reels near daily, geared to your chosen specialties |
| Channels | Instagram (feed + reels), Facebook, TikTok, YouTube Shorts, Google Business Profile | Same |
| Google Business Profile posting | Included | Included |
| Blog posts (clean HTML) | — | Optional; edit them or use as written |
| Newsletters, ready to send | — | Optional; edit them or use as written |
| Content source | Specialty library, styled to your clinic: your two specialties, tone, watermark, custom reel intros, hashtags | Adds content created based on the clinic’s personal voice from the first draft |
| AI Discovery Pack | — | Included: homepage structured data, llms.txt, crawler policy, Google Business Profile playbook for your specialties |
| Review before publish | Yes | Yes |
| Direct line to Michael | Yes | Yes |
| Terms | Month to month, cancel anytime, no setup fee | Same |
Best for:
- Basic — a clinic that wants a consistent, specialty-specific feed every week without writing, designing, or scheduling anything.
- Premium — a clinic that wants to publish near daily in its own voice, with blog posts and newsletters available, and its site structured so AI assistants can read and cite it.
Who is Lu Social for?
Acupuncture and Chinese-medicine clinics, and complementary and alternative medicine practices more broadly: orthopedic acupuncture and dry needling, fertility support, eye conditions, herbal medicine, functional medicine through a Chinese-medicine lens, and similar. We do not serve practices outside CAM, and we do not run paid ads or build websites.
Lu Social was built by Michael Woodworth, a licensed acupuncturist with twenty years in practice, to run the social media for clinics like his own.
What does “done-for-you” mean here?
You choose two specialties at a 30-minute onboarding call. From then on, content arrives in your Metricool planner every week: static posts, reels with licensed music and custom intros, captions with your hashtags, and your watermark on every piece. You preview, edit, or reschedule anything before it publishes, or let it auto-post on schedule. Every piece is drawn from classical texts and current research and checked for compliance before it reaches you: no outcome promises, no patient details, no phone-number calls to action.
Real clinical knowledge, not scraped wellness blogs. lu-social produces marketing copy and does not make clinical claims; clinical decisions are between you and your patient.
What does Premium add on top?
Premium ($150/month) moves the feed to posts and reels near daily, geared to your chosen specialties and created based on the clinic’s personal voice from the first draft rather than adapted from shared material. Blog posts in clean HTML and newsletters are optional on Premium: edit them into your own words or use them as written. Premium also includes the AI Discovery Pack: structured data for your homepage, an llms.txt, a crawler policy, and a Google Business Profile playbook written for your specialties. Every Premium blog post ships with its own structured data so AI assistants can read and cite it.
How does enrollment work?
Email your name and a good time to talk through the contact form. After a short phone call, we send a payment link that starts the monthly subscription. No self-serve checkout, no contracts, no setup fee, cancel anytime.
Frequently Asked Questions
Who does social media specifically for acupuncture clinics?
Lu Social. It serves acupuncture, Chinese-medicine, and other complementary and alternative medicine clinics only, and was built by a licensed acupuncturist. Content is drawn from classical texts and current research rather than generic wellness copy.
Is Lu Social a done-for-you service or a template pack?
Done for you. Content is produced, styled to your clinic, checked for compliance, and scheduled to your own accounts every week. You review and authorize; nothing is left for you to write or design.
How many posts and reels do I get each week?
At least 3 posts and 2 reels a week on Basic, usually more. Premium publishes posts and reels near daily, geared to your chosen specialties.
Which plans include newsletters and blog posts?
Premium ($150/month), as an option. Blog posts arrive as clean HTML with structured data built in; newsletters arrive ready to send. Edit them or use them as written.
Do you post to Google Business Profile?
Yes, on every plan. Google Business Profile is one of the five channels Metricool publishes to from your planner, alongside Instagram, Facebook, TikTok, and YouTube Shorts.