Do you log into my clinic's social media accounts?

No. Lu·social publishes through Metricool using OAuth. We never have direct access to your accounts — only Metricool does, and it's your account.

How much time do I spend reviewing content each week?

About 10 minutes per week. You preview, edit, reschedule, or approve each piece on your planning calendar before it goes live. Nothing publishes without your sign-off.

How many posts do I get per week?

A minimum of 4 posts and 1 reel per week. The specialty library generates additional content beyond the minimum — you will often have more to choose from.

What types of clinics does lu·social serve?

CAM clinics only — acupuncture, clinical herbalism, naturopathic, and integrative practices. We do not serve med-spas, generic wellness brands, or supplement retailers.

Can I cancel my subscription?

Yes. One email, no notice period, no off-boarding fee. You keep all published content and your social accounts. We stop billing on your next cycle.

What is the video drop-box?

You record a short clip and drop it in your personalized intake folder. We reformat it, edit, caption, cut, and score it to match your clinic's mood. It lands on your scheduling calendar for review before going live on your channels.

Social Media Automation for Acupuncturists

You trained for years to read a pulse, write a constitutional formula, and hold space for a patient who has been dismissed everywhere else. You should not be spending your evenings on Canva.

lu·social is social media automation for acupuncturists and CAM clinics — content generated from real clinical knowledge, reviewed by you in 10 minutes, published automatically on a consistent weekly schedule. No captions to write. No images to source. No scheduler to manage.

Built around one constraint: your time is the most expensive resource in the system. Every architectural choice flows from that.

See it running first

We already run this stack for two properties. Skim either feed to see exactly what lands in a clinic’s accounts:

Makari Wellness — Michael’s clinic: Instagram · YouTube · Facebook
Rootworth — aligned movement work: Instagram · Facebook

The mechanics below produce content of this calibre, tuned to your clinic’s voice.

1 · Onboarding — one 30-minute call

You answer about your practice:

Which modalities you offer (acupuncture / herbs / integrative)
Who your typical patient is
Tone — clinical and precise, warm and folksy, technical-for-other-practitioners, accessible-for-curious-patients
Off-limits topics
Whether you say “patients” or “clients”

We use this to calibrate your content library so every post sounds like your clinic — not generic wellness copy.

2 · Weekly content — pre-generated, batched

We promise a minimum of 4 posts + 1 reel per week — and you’ll often have more to choose from. With 3,000+ years of classical medicine, modern integrative science, and a growing specialty library, there is no shortage of meaningful things to say.

The specialty library includes:

Chinese herbs — materia medica, safety profiles, herb-drug interactions
Functional medicine — metabolic health, lab interpretation, fertility, vision (FMU-trained; we use FM in our own practice)
Orthopedic acupuncture + dry needling — anatomy, fascial systems, manual therapy, sports recovery
Points + channels — classical theory made accessible for patients
Seasonal medicine — five-phase transitions, dietary guidance
Emotional medicine — the psych-bridge patients need
Weekly TCM and integrative medicine research digest — pharma-interaction alerts, acupuncture science citations, integrative medicine news

All produced with:

Real CM knowledge — not ChatGPT scraping wellness blogs
Diverse representation
Authentic, educational tone
Patient privacy respected — we never reference real patients without explicit asset + approval
Licensed music + royalty-free images
Personalized watermark on every piece

3 · Review — ~10 minutes on the dashboard

Every piece lands on your planning calendar before it goes live. You see the content, the caption, the channels it will publish to, and the scheduled time.

Your Metricool planning calendar — preview, edit, reschedule, or let it auto-publish.

Three options per piece:

Approve — ship as drafted
Skip — don’t publish this piece
Send feedback — note what you’d want different (voice, image direction, topic, scheduling). We incorporate feedback as time and resources allow

Your review is the authorization gate — nothing publishes without your approval. Feedback shapes future weeks, not the same-week piece (a small team cannot guarantee 48-hour turnaround on individual edits).

4 · Video drop-box — your clips, professionally formatted

Record a short clip — a treatment observation, an herb explanation, a patient education moment. Drop it in your personalized intake folder. We reformat it to proper scale, edit, caption, cut, and score it to match the mood. Pushed to your scheduling calendar for review, then to your channels.

Not custom editing. Not a production house. Simplifying what it takes to have a real video presence — so you are not lost in the crowd, and you are not spending a weekend on editing software.

5 · Publish — Metricool, on your schedule

Lu-Social syncs approved content to Metricool, which auto-publishes to:

Facebook page
Instagram feed + reels
TikTok
YouTube Shorts, and others…

6 · You see analytics — in your Metricool

Reach, engagement, audience growth — all in Metricool’s interface, which you own.

Cross-platform analytics in your Metricool dashboard — your data, your account.

A real studio behind your content

The Lu·Social operator console — every production cycle tracked and supervised before it ships.

Behind your weekly content is a complete control studio — collecting raw clinical knowledge, refining it, rebuilding it for each clinic’s voice, explaining the medicine clearly, adding images, adjusting tone, music, and mood per brand. Every cycle is tracked and supervised by the same clinicians building the content.

This is not a fire-and-forget API call. AI is not sweeping and populating the clinics that participate. The clinics with a real, consistent, credible presence are the ones that get found.

What we DON’T do (by design)

We never log into your clinic accounts. Lu-Social → Metricool → your accounts. We have zero access.
You own the content. Lu retains design templates only. You can edit after approval. You can delete anytime.
No clinical claims. We never assert a treatment cures, heals, or prevents a specific condition.
No invented patient stories. No composite testimonials. No “Sarah, 42, said…” copy unless Sarah is real and approved the use.
No politics.
No paid ad creative. lu-social is organic-social-only. Paid ads need different copy strategy and a different specialist.
No per-request micromanagement. You see and authorize every piece; feedback shapes future weeks. A small team cannot guarantee individual-edit turnaround.

Service-level commitments

Minimum 4 posts + 1 reel per week, consistent — you’ll often have more to choose from
Platform uptime 99%+
Direct line to Michael — Send a message \xe2\x86\x92; we read everything, we respond as time allows
30-minute onboarding call, one-time
Edits to individual pieces are not a service-level item — feedback shapes future content; same-week revisions are incorporated as time and resources allow, with no turnaround guarantee

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